Google has finally launched its Halloween 2017 Trends dashboard that explores what people are searching in Google as it relates to Halloween. The data, which explores search queries ran from October 3, 2017 through the current date shares insights on everything from the top questions on Halloween to searches around Halloween activities, this year’s most popular costume searches and more. Here are some of the more interesting findings from this year’s data so far.
Top Questions on Halloween
I was surprised to see this, but the #1 most searched question about Halloween is currently, “When is Halloween?” which is odd if you think about it because the holiday falls on the same date every year. My hope is that the people searching this are really just interested in the day it falls on, because if not, I worry about our country (Moreso than I already do.) The second and third most searched questions are “How many days until Halloween?” and “What should I be for Halloween?” (Apparently, people think Google will be like a close friend give them suggestions?)
Top Halloween Activities
Not surprisingly the top Halloween activities in the U.S. are pumpkin patches, haunted houses, and corn mazes. Below is the map from Google that show’s the popularity of events by state. At the time of this writing, the only state where corn mazes were the most popular activity was Utah.
The Most Searched Halloween Costumes
So far, this year’s Halloween costumes appear to be rather tame without a single monster in the top five. Currently, the most searched for Halloween costume is Wonder Woman, which isn’t much of a surprise following the success of the Wonder Woman film starring Gal Gadot. Rounding out the top five are Harley Quinn, a clown, Moana, and a unicorn.
This year’s most searched couples costumes are below. I find it interesting that Forrest Gump and Jenny made it into a top five list outside of the year 1994.
- Bonnie and Clyde
- Beauty and the Beast
- Forrest Gump and Jenny
- Lilo and Stitch
- Tarzan and Jane
The Most Searched Halloween Sweets
While most of us associate Halloween with candy, apparently the current sweet trend for Halloween is donuts, which came in at number one. For the haters of candy corn, apparently, you’re in the minority because it’s still the third most searched Halloween treat in the U.S. beat out by the second place M&M’s candies.
Google will continue to update this data daily, so it’ll be interesting to see what winds up at the top of each list come Halloween. Currently, the top rising Halloween trends are around Overwatch’s Halloween event, the Trent Reznor cover of John Carpenter’s Halloween Theme, and Boo 2! A Madea Halloween.
