Last Halloween season, 19 Crimes, the wine brand known for its AR-enabled labels and criminal history branding, and the Universal Monsters teamed up to release limited edition glow-in-the-dark bottles of wine featuring Dracula and Frankenstein’s monster. This year’s lineup brings back the fan-favorite Frankenstein Cabernet Sauvignon, along with an exciting new addition – his equally bold counterpart, The Bride of Frankenstein Red Blend. The holiday wines feature glow-in-the-dark labels and an augmented reality (AR) experience that brings Universal’s iconic monsters to life.
“Following the success of our previous Halloween release, we’re excited to partner with Universal Monsters again,” said Sarah Bakx, President of BOLD Brands at Treasury Americas. “The Bride of Frankenstein joins Frankenstein in our lineup, and together they embody the same rebellious spirit as 19 Crimes – challenging conventions and breaking the rules. This collaboration continues to push the boundaries of traditional wine culture by bringing these iconic characters to life in a fresh and captivating way.”
Frankenstein Cabernet Sauvignon has a smooth, slightly sweet taste with hints of vanilla, red currants, cherries, and chocolate.
The Bride of Frankenstein takes over for Dracula as 19 Crimes’ Red Blend for 2024. It is described as well-balanced, featuring vanilla, chocolate, and a touch of cedar spice.
Both bottles also feature 19 Crimes’ signature AR Experience. Scan the QR code on the bottle, then point your camera at the front label and watch as the monster and his bride come to life.
For a limited time, the 2024 19 Crimes x Universal Monsters wines are available online at 19crimes.com or at your favorite local retailer.
