Warner Bros. Pictures and Sawhorse have brought a new immersive “Beetlejuice Beetlejuice” experience to Roblox. “[Beetlejuice] Escape the Afterlife” launches today and includes an integrated virtual Fandango box office, where eligible users can purchase movie tickets—a first for the Roblox platform.
“[Beetlejuice] Escape the Afterlife” was created to bring together dedicated fans and introduce new audiences to the world of Beetlejuice. Developed by Sawhorse, the experience brings the movie to life, enabling fans to experience its scenes and characters and providing Warner Bros. the opportunity to expand its reach with new audiences and ways to increase content viewership and drive ticket sales.
“We are always looking to engage audiences and amplify our reach in new and exciting ways; this first-of-its-kind collaboration with Roblox and Fandango for Beetlejuice Beetlejuice allows for just that,” said Cameron Curtis, Executive VP of Marketing, Warner Bros. “By leveraging the vast Roblox creator community, we are not only able to connect with existing Beetlejuice fans, but also have the opportunity to reach new audiences who are being introduced to him for the first time. And we are thrilled to be the first studio to test ticketing on the platform.”
As visitors enter “[Beetlejuice] Escape the Afterlife” on Roblox, they are immediately transported to The Afterlife Lobby—a spooky world that brings together familiar places from the original “Beetlejuice” movie with new scenes and experiences from the highly-anticipated sequel. Fans can enter one of three immersive worlds from the lobby, where they need to escape ghouls and rescue beloved characters like Delia and Lydia and new characters like Astrid. They will visit The Waiting Room, see the Shrinkers (aka Shrunken Head Guy) and his friends, and even explore Adam’s model of Winter River, Connecticut, during their rescue journeys.
While watching the new movie trailer for “Beetlejuice Beetlejuice” in The Afterlife Lobby and interacting with other fans, users can now also plan to see the movie in theaters. The virtual Fandango box office is open today, so eligible fans can walk up and purchase tickets right within the experience to see the film once it’s live in U.S. theaters on September 6. Eligible users who complete the ticket purchase through the virtual box office will also receive a Beetlejuice Beetlejuice exclusive avatar item available for use on Roblox with in-game effects.
Leading up to the premiere, [Beetlejuice] Escape the Afterlife will get connected with four of the top Roblox community-created experiences: Barry’s Prison Run, Carry a Friend!, Escape a Running Head, and The Floor is Lava. When a user’s journey ends in one of these experiences, they will have the option to portal to the Afterlife and the opportunity to interact with Beetlejuice and obtain unique virtual items.
“The Beetlejuice franchise carries so much sentiment and appeal across generations, especially for superfans like me,” said Nic Hill, Co-Founder and Head of Interactive, Sawhorse. “But we knew we had to create a Beetlejuice experience on Roblox that introduces new generations to the story and adapts to their way of interaction inside the Beetlejuice Universe. With [Beetlejuice] Escape the Afterlife, Warner Bros. and Sawhorse brought to life a true adventure that appeals to all ages with elements like the escape theme and exclusive content.”
The full in-game “[Beetlejuice] Escape the Afterlife” experience, including purchasing movie tickets via the virtual Fandango box office, is available to Roblox users on mobile and desktop aged 13 and older in the U.S. Players under 13 and those outside the U.S. will still be able to “[Beetlejuice] Escape the Afterlife,” but without a ticket purchase option.
“Beetlejuice Beetlejuice” arrives in theaters on September 6.
