Chipotle Mexican Grill has announced Boorito, the brand’s iconic Halloween tradition, will return as an in-restaurant celebration with a discounted entrรฉe offer for guests in costume from 3 p.m. to close local time on October 31. Chipotle Rewards members in North America will be treated to a $6 USD / $7 CAD entrรฉe offer.
Boorito After Hours: Late-Night Dining for College Towns
In response to Gen Z’s late-night cravings, select Chipotle locations in college towns across the U.S. will remain open until midnight on Halloween. On October 31, 53 Chipotle restaurants will extend their hours until 11:59 p.m. local time, making it easier for students to enjoy the $6 USD / $7 CAD entrรฉe offer on Boorito. A list of participating locations is available at Chipotle.com.
“As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration,” said Chris Brandt, Chief Brand Officer. “By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever.”
Chipotle’s Boorito tradition started in the U.S. in 2000 and has been celebrated at Chipotle restaurants in Canada since 2009.
