After two years of digital promotions, Chipotle’s longest-running tradition, Boorito, is returning in-restaurant for 2022. Now in its 22nd year, Chipotle Rewards members who dress up in costume and visit a Chipotle restaurant on October 31 from 3 pm local time to close will receive a $6 entrée.
Not a Chipotle Rewards member? You can join by visiting chipotle.com/rewards. On Halloween, Chipotle Rewards members can redeem the offer in restaurant by:
- Opening the Chipotle app
- Tapping “SCAN”
- Scanning their Chipotle Rewards member ID at the register
Boorito Is On BeReal
To celebrate Boorito’s return to Chipotle restaurants, the brand is launching “BooReal” on BeReal, the new social media platform that gives users a 2-minute deadline to post whatever is happening in their day. Participants will have the chance to win one of 10 Free Burritos for a Year prizes.
Fans can enter for a chance to win by:
- Taking a BeReal photo in costume at a Chipotle restaurant on October 31 and posting it on BeReal with the hashtag #booritosweepstakes
- Sharing their BeReal to Instagram Stories by tagging @chipotle and adding #booritosweepstakes
Fans can also send an email with “BooReal Sweepstakes” in the subject line to SWEEPSTAKES@CHIPOTLE.COM for a chance to win.
Cash App For Costumes
Chipotle is giving away extra cash to Chipotle Rewards members for Halloween with Cash App2. A total of $25,000 will be up for grabs through October 27. Fans can enter for a chance to win by:
- Signing up for Chipotle Rewards
- Following @ChipotleTweets
- Dropping their $cashtag with #ChipotleBoorito as a reply to Chipotle’s tweet announcing each giveaway on October 13, 20, 25, or 27
- Chipotle will give away a total of $5,000 each day on October 13, October 20, and October 25. With last-minute costume shoppers in mind, the brand will double down and give out a total of $10,000 in cash on October 27.
“Boorito is all about having fun with your friends and enjoying real food in our restaurants,” said Chris Brandt, Chief Marketing Officer at Chipotle. “After two years of celebrating virtually, we’re leveling up the in-person experience with fun activations on social that will help bring fans together on Halloween.”
