While it’s topped many a “worst Halloween candy” lists, candy corn has its fans, and today we learned that one fan, in particular, is Michelle Williams. The author, mental health advocate, famed R&B singer, and former member of a trio as iconic as the three candy corn colors dropped a new song on Instagram called “Candy Corn Love.”
“Anyone who knows me, knows I’m a BRACH’S Candy Corn stan through and through. Halloween is my favorite time of the year and when I see their candy corn back on shelves, I know it is finally time to celebrate,” said Williams. “I hope my new song inspires everyone who can’t get enough of the delicious candy to make it known that they too are on #TeamCandyCorn! Let’s settle this debate.”
Williams’ new anthem pays homage to the Halloween treat and is a rally for all the candy corn lovers and proud #TeamCandyCorn members. It’s also tied to a new campaign between BRACH’S and Williams to get fans to declare their love for the yellow-orange-white kernels on social proudly. Fans that post their candy corn photos using #TeamCandyCorn now through October 6 will have the chance to win prize packs such as a year’s supply of candy corn, one-of-a-kind swag for the season, and more.
“Michelle has been one of our most passionate and outspoken fans for years, making her the perfect partner to help us bring candy corn lovers together with a powerful anthem to start this Halloween season off right,” said Chad Womack, Director of BRACH’S Seasonal Marketing at Ferrara Candy Company. “We’ve been helping friends and families make new memories together over this original tri-colored treat for decades, and we can’t wait to see how #TeamCandyCorn celebrates.”
Today, BRACH’S makes approximately 86 percent of candy corn sold in the U.S each year. That is enough product to circle the Earth over five times end-to-end. You can purchase the seasonal must-have at select mass, drug, and grocery stores nationwide. For more information on the sweepstakes, visit https://www.brachs.com/candycornsweepstakes.
