Candy corn season has arrived, and Brach’s, America’s #1 Candy Corn brand, is celebrating with the first-ever Brach’s Candy Corn Suite, a tri-colored oasis that will take fans of the iconic treat to a Mellowcreme candy dream.
Beginning today, September 9, 2024, candy corn superfans and their families can reserve their stay in the Brach’s Candy Corn Suite on a first-come, first-served basis. This exclusive offer is offered at two Great Wolf Lodge locations: Pocono Mountains, PA, and Gurnee, IL. Guests can make moments sweeter at these delicious destinations from the first day of fall, September 22, through Halloween, October 31.
The suite will be decked out top-to-bottom in orange, yellow, and white, providing the ultimate experience for fans of the iconic Halloween treat. The guest experience includes:
- Candy Corn for All: What’s a Candy Corn Suite without Brach’s Candy Corn and Mellowcreme candies? Guests can enjoy sweet treats from a fully stocked pantry cart, which includes Brach’s Classic Candy Corn, Mellowcreme Pumpkins, and other snacks, like popcorn, for the perfect fall pairing.
- The Sweetest Decorations: From iridescent candy corn headboards to an illuminated “Make Moments Sweeter” wall sign and a candy corn checkers game, guests of the suite will be fully immersed in a world of candy corn from the moment they walk through the door.
- Candy Corn Club: To keep the candy corn love rolling, each stay in the Candy Corn Suite includes membership in the official Brach’s Candy Corn Club, giving guests a year’s supply of the treat delivered to their home after completion of their visit. Additionally, members of the Candy Corn Club will be among the first to know about Brach’s-related news and seasonal innovations.
“We know candy corn is always a hotly debated topic come this time of year, and in fact, our recent survey uncovered many Americans who plan to celebrate the fall season (72%) agree people have polarizing opinions about candy corn**,” said Chad Womack, Director of Brach’s Seasonal Marketing at Ferrara Candy Company. “We’re focused on the candy corn superfans. I always love to see the creative candy corn memes crop up this time of year, and we’re looking forward to seeing how fans enjoy a real-life candy corn dreamland with the Brach’s Candy Corn Suite at Great Wolf Lodge. It’s delicious-looking, fun, and oh-so timely for Halloween’s sweetest moments.”
Nearly half of Americans (47%) who plan to celebrate the season are gearing up for a fall family getaway this year**, and the Brach’s Candy Corn Suite will be the ultimate destination to celebrate the season and make memories together. Reservations can be made via phone by calling 800-905-9653 and are available on a first-come, first-served basis. The suite sleeps up to 5-6 guests with rates starting at $349 per night and includes unlimited access to Great Wolf Lodge’s expansive indoor water park for the duration of the stay. Guests can also access family-friendly attractions, immersive entertainment offerings, and resort-wide seasonal events and activities. To learn more, visit: https://www.greatwolf.com/candy-corn-suite.
Ferrara, the owner of the Brach’s brand, will also serve as the exclusive candy partner for the Trick-Or-Treat Trail during Great Wolf Lodge’s annual Howl-O-Ween celebration from September 26 through October 31. As families navigate the Trick-Or-Treat Trail at Great Wolf Lodge resort locations across the U.S., they’ll discover moments of sweetness with iconic Ferrara treats being passed out, including NERDS, SweeTARTS, Laffy Taffy, Trolli, and Brach’s Candy Corn. This year, Great Wolf Lodge is even incorporating a candy corn-inspired Trick-Or-Treat stop along the trail to further celebrate the iconic fall treat.
** Survey conducted by Zappi on behalf of Brach’s July 2024 with a sample of 1,513 U.S. adults age 18+ who celebrate the fall or Halloween season. The margin of error at this sample size is +/- 2.5% at the 95% confidence level.
