This Halloween season, Cheetos released its Cheetos Mac ‘N Cheese Box of Bones, a frightfully cheesy twist on the brand’s regular mac ‘n cheese. And now, through October 24, Cheetos fans can enter for a chance to win a Box of Bones-inspired costume.
The Cheetos Mac ‘n Cheese Bold to the Bone Costume is an all-black hooded onesie with gloves and features images of Cheetos Mac ‘N Cheese Box of Bones noodles made to look like a skeleton. If that weren’t enough, the onesie also glows in the dark!
To enter, fans simply have to visit CheetosMacNCheeseCostume.com and fill out the short form for a chance to win.
The Cheetos Mac ‘ N Cheese costume is just one part of Cheetos’ overall Halloween fun for 2022. Cheetos has also unveiled Chesterville, a new, digital suburban neighborhood unlike any place – real or virtual – Cheetos fans have visited before. Riddled with all sorts of tricks and a chance to bring a flavor back to life in the real world, Chesterville is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.
Set inside Meta Horizon Worlds, Chesterville is a mischief-maker’s dream: a place to embrace their inner Chester Cheetah, ditch the standard trick-or-treating, and stir up some Halloween mischief. Players are challenged to complete tasks around Chesterville with some mischievous tools to help them earn points on their “mischief meter.”
The goal is to gain access to the spooky mansion that looms atop Cheetos Hill. Once inside the mansion, fans get to unlock the most intriguing part of Chesterville: a chance to vote for their favorite “ghost of Cheetos’ past” and help bring a no-longer-available flavor back to life in the real world. Fans will choose from one of three favorite flavors to resurrect for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, or Cheetos Nashville Hot snacks.
How to Play
Once players enter Chesterville, they can choose to roam the spooky neighborhood or – if they dare – opt in to play a game, access the creepy mansion, and vote to bring back a flavor from the dead. Chesterville-goers will find many opportunities to stir up mischief and rack up points, and they’ll have access to a stash of Cheetos Mischief Makers to help conquer challenges and raise their mischief meter score. Cheetos Mischief Makers include:
- Chester’s Wand to brand the neighborhood.
- Cheetle-fied Paper Towels to go TP’ing Chester-style.
- Flamin’ Hot Cheetos to get a speed boost with the Flamin’ Hot Cheetos accelerator.
- Mac-O-Lanterns to smash and trap other players in cheesy blobs of new Cheetos Mac ‘N Cheese.
Cheetos’ Mischief Makers aren’t the only way to cause mischief in Chesterville. Users can unlock Cheetle Codes from Cheetos’ social media to discover more ways to help them advance in the game.
Users can experience Chesterville in Meta Horizon Worlds on Meta Quest 2.
Cheetos lovers outside the digital realm won’t be left out of the fun. Launching alongside Chesterville, Cheetos is calling on fans to share their flavor pick at CheetosChesterville.com beginning October 23, 2022, through November 2, 2022. Cheetos will announce the winning flavor on social media before it reappears in the real world in early 2023 for a limited time to those who participate.
Meta Horizon Worlds is a free social experience that allows people to explore, play and connect in new and extraordinary ways with immersive VR. Users can discover new places with friends, compete in action-packed games and interactive experiences, and design worlds of their own or be inspired by others.