Chipotle announced today the return of Boorito, the brand’s annual Halloween celebration. On Thursday, Oct. 31, 2019 from 3 p.m. to close, customers who are in costume at all Chipotle locations in the U.S can get a burrito, bowl, salad or tacos for only $4.
This year Chipotle is upping the ante and is also giving fans of the food chain the chance to score free burritos for a year with the addition of a TikTok Transformation contest. TikTok users can participate by posting a TikTok video featuring their festive before and after Halloween transformations. The top five submissions using the hashtag #Boorito that receive the most likes will win free burritos for a year. Popular creators participating include Zach King and Brittany Broski.
“Our customers have been showing up in costume to celebrate with us for years,” said Chris Brandt, Chief Marketing Officer of Chipotle. “We know that TikTok users are highly inspired and creative, so we’re excited to see these Halloween transformations come to life digitally.”
The Boorito deal is for in-restaurant orders only; excludes online, mobile, catering and delivery orders. Limit one Boorito per person; must be in costume to qualify. Determination of whether a ‘costume’ qualifies for the offer is at the sole discretion of Chipotle restaurant personnel. For full details on the Boorito promotion and to view official rules for the TikTok Transformation contest visit the Chipotle Boorito website.
