Chipotle Mexican Grill today announced its annual Halloween celebration, Boorito, will go entirely digital for the first time. With many spooky traditions being disrupted across the country, Chipotle is bringing back Boorito for its 20th anniversary and giving fans a chance to virtually trick-or-treat for half a million BUY-ONE-GET-ONE (BOGO) entrée codes via text.
2020 Boorito
A total of 500,000 BOGOs will be dropped via TikTok, Twitter and Instagram from October 29 to October 31. To claim their BOGOs, fans will have to act fast and text the valid keyword to 888-222 before Chipotle’s virtual House of BOGOs runs dry. The BOGOs will only be redeemable via the Chipotle app or Chipotle.com on Halloween, October 31.
Fans can follow Chipotle on the following social networks for more updates:
“Over the years, Boorito has become a mainstay for Chipotle and while we can’t have our usual in-person event, canceling completely was never an option for us,” said Chris Brandt, Chief Marketing Officer. “This year, we’ve introduced a virtual Boorito to help our fans celebrate and enjoy our real food from anywhere this Halloween.”
In 2000, Chipotle first celebrated Boorito with a burrito-themed costume contest at its restaurants on Halloween. For the following years, customers who showed up at Chipotle locations dressed in any costume on Halloween received discounted entrees.
For more information, including how to participate, rules, and all the other legal mumbo jumbo visit: https://www.chipotle.com/boorito.
