Food & Drink

Chobani Flip Celebrates Halloween with New Themed AR Experiences and Elevated Treats

I sharedย on Instagram a few weeks back that I had come across this year’s lineup of Halloween Chobani Flip Greek Yogurt while at Target. On Tuesday, Chobani officially announced the return of Chobani Flip Greek Yogurt special-edition Halloween multipacks featuring elevated AR experiences and even bigger treats for the whole family to enjoy.

New dimensions of family fun are unlocked ahead of the Halloween season with playful packaging, animated characters, and an AR Trick-or-Treat experience that explores eight spooky realms.

Chobani Flip fans can choose from eight Flip multipack flavors and scan a QR code to access each special edition experience and search for both digital and physical treats. These digital and physical treats range from delightful virtual moments and interactions to physical surprises like a camera, skateboard, beanbag, and beyond. Players complete an experience, get a final score, and fill in information to receive either a digital or physical treat. Kids and parents alike can opt to play again or collect all eight AR experiences.

This year, Chobani tapped renowned UK artist Super Freak to transform Chobani Flip Greek Yogurt 4-packs. Each multipack debuted an entirely new “costume,” adorned with immersive animations depicting beloved characters representing everyone’s favorite Flip flavors: Pumpkin Harvest Crisp, Almond Coco Loco, Peanut Butter Cup, S’more S’mores, Cookie Dough, Key Lime Crumble, Cookies & Cream, and Strawberry Cheesecake, taking on a life of their own for a limited time.

Brought to life by Tool, the AR experiences are even more enchanting, offering eight special editions, featuring Super Freak’s signature colorful and playful animations throughout.

Chobani Flip Halloween-themed multipacks come in 4 x 4.5-ounce single-serve cups, at a suggested retail price of $5.79. They will be available through Halloween at grocery and national retailers.

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