If you’ve been to the grocery store in recent months, you’ve probably started seeing bags of Doritos chips in the store aisles adorned with a Demogorgon from the Netflix series “Stranger Things.” The specially themed bags are a promotional tie-in to the upcoming fourth season of the Netflix series and also feature a QR code that allows you access to a free concert event on June 23, 2022, called “Live from the Upside Down.” Further details about the virtual concert event were announced on Tuesday, including the event lineup.
Netflix and Doritos have, of course, concocted a story behind the 80s-themed concert. The story goes that back in 1986, a tour bus crashed near Hawkins, Indiana, headed to Doritos Music Fest ’86. The musicians disappeared into another dimension, and the show was canceled… until now. Doritos opened a portal and is now inviting fans to virtually step inside to watch these ’80s music icons perform during “Live From The Upside Down.” The can’t-miss lineup features ’80s headliners, including The Go-Go’s lighting up the stage to fan favorites like “We Got the Beat” and “Our Lips are Sealed,” Corey Hart singing “Sunglasses at Night” and “Never Surrender,” and Soft Cell performing “Tainted Love.” As the fans are pulled deeper into the Upside Down, they will be shocked to see decade-defying pop star Charli XCX take the stage and perform a surprise collaboration with one of the ’80s bands.
“It’s one thing to be able to share my music with my fans but having the opportunity to perform alongside some of the most iconic bands and singers is truly something out of this world,” said Charli XCX. “Doritos is doing something really cool by giving Stranger Things fans a new way to celebrate their favorite show with ‘Live From The Upside Down.’ I can’t wait for everyone to join us for this concert!”
Doritos will be the only way into the concert, so to get your tickets, you’ll need to pick up a bag of Doritos or Doritos 3D Crunch featuring the limited-time Stranger Things packaging while they’re on store shelves or visit Doritos.com/StrangerThings.
“Doritos and Netflix Stranger Things are the perfect combination because we are truly taking it back to 1986 where it all started,” said Caio Correa, senior marketing director, Frito-Lay North America. “This is the year the original Doritos Cool Ranch flavor was brought to market and the year this season of Stranger Things takes place. Talk about a strange coincidence! We can’t wait for our fans to join us and Netflix for this first-of-its-kind ‘Live From The Upside Down’ concert.”
No concert is complete without the perfect swag to commemorate the experience. Doritos is releasing one-of-a-kind “Live from the Upside Down” merchandise bundles that come with a bag of chips that include:
- T-shirts: The ultimate concert staple. Enough said.
- Bags: As you make your way into the Upside Down, you, of course, need a place to store the essentials like a flashlight to see in front of you, a camera to document your experience, and your Doritos 3D Crunch Three Cheese in case you run into a Demogorgon (or realistically if you need something to snack on).
- Poster: Spice it up with a concert poster, but brace yourself in the middle of the night because something may pop out and snatch you back into the Upside Down.
Want to feel like a VIP? You can also create your own concert badge by uploading your photo to Doritos.com/StrangerThings with the hashtag #LiveFromTheUpsideDown for the chance to be featured on the website.
Stranger Things Partnership Unlocks New Doritos Limited-Edition Flavor
In addition to the “Live From The Upside Down” concert, Doritos is releasing a new limited-time flavor – Doritos 3D Crunch Three Cheese – chips literally featuring another dimension. Doritos 3D Crunch Three Cheese brings together cheddar, Monterey Jack, and parmesan cheese with a three-dimensional crunch that’s bursting with flavor. The newest limited-time flavor joins six other flavors – Doritos 3D Crunch Spicy Ranch, Doritos 3D Crunch Chili Cheese Nacho, Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Sweet Chili, and Doritos Spicy Nacho – that will all feature the limited-edition Stranger Things packaging. To up the ante, fans who find exclusive “golden” tickets hidden across three 3D Crunch flavors – Three Cheese, Spicy Ranch, and Chili Cheese Nacho – will win an official replica of the guitar prominently featured in “Stranger Things 4.”
The limited-edition bags are available now in retailers nationwide. Fans can also visit Doritos.com/StrangerThings for more details and surprises. “Stranger Things” returns to Netflix on May 27 ahead of the concert.
