With season three of Netflix just two months out there has been a lot of announcements around merchandise, with yesterday’s Funko announcement being the latest, and perhaps the largest. But this morning, LEGO put out a cryptic image on Instagram that could suggest some “Stranger Things” LEGO sets in our future.
The post was directed at Netflix’s @NXOnNetflix account, which is dedicated to all things “super, sci-fi, the fantastic, and beyond” from Netflix and features an animated image of a LEGO bike lying on its side with what appears to be Hawkins Lab in the background. The image appears to be a nod to season one of the Netflix Original Series when Will Byers goes missing.
Obviously, this is just speculation, but I don’t see any other reason for LEGO to post a “Stranger Things” image randomly in May. I’d personally LOVE to see some “Stranger Things” LEGO sets…my bank account on the other hand… Hell at this point, I’d settle for an official release of these BrickHeadz.
UPDATE: After looking into LEGO’s other social media accounts for clues, I uncovered some other mysterious content. On Facebook earlier this week, they posted the below video of a “strangely never aired” commercial “from 1985” that features a police cruiser that looks a lot like Hoppers.
Season 3 of “Stranger Things” takes place in 1985, so the alleged commercial timeline seems fitting to tease a “Stranger Things” set.
They have also posted two special LEGO store events scheduled for May 14, 2019, in New York and May 15, 2019, in London with the following event description:
“Something STRANGE is happening at the LEGO Store…ALL will be revealed on Tuesday, May 14th at 9pm.”
The event page for both events is accompanied by an image with the date in red and upside down surrounded by some blue vein-like elements that look a whole lot like the Upside Down. According to the event page, these events will be the first place in the US and Europe to see and buy a new Exclusive set.
The London event page does go into a bit more detail and suggests the event is 80’s themed and shares that the Exclusive set will retail for £179,99.
If I had to guess, LEGO will be using this event to debut a “Stranger Things” line of building sets, and perhaps the LEGO stores will have an exclusive set from the series. Again, this is all speculation, but based on what we have seen so far, this seems to make the most sense.