With Halloween right around the corner, many Americans will soon wonder how much candy will be needed for anticipated trick-or-treaters. That’s why Shipt and Mars Wrigley have teamed up and created a formula to guide the right amount of anticipated candy needed. Whether handing out treats in person or letting them fly via a fun, DIY candy chute, the formula will determine how much candy is needed for trick-or-treaters.
“We want to be certain that no trick-or-treat bowl goes empty on Halloween night, which is why we meticulously broke down and analyzed candy shopping data to develop our very own candy formula, just in time for Halloween,” said Molly Snyder, Shipt’s CCO, Chief Communications Officer turned Chief Candy Officer.
To calculate how many chocolates, chewing gum, mints, or fruity confections are needed for trick-or-treaters this year, consumers are encouraged to use the following formula:
(TKG) + (DFS) = Candy Pieces divided by 30 = ?? Bags of candy
- T = the time, in number of hours, you plan to leave the light on
- K = estimated number of kids per hour that ring the doorbell
- G = the generosity factor (how many pieces will be distributed to each trick-or-treater)
- D = the number of days between the initial candy purchase and Halloween
- F = the number of family members in the household
- S = the sneaky factor (average pieces of candy each member of the household will eat per day)
If rain is in the forecast, divide the final count by 1.5.
This is definitely the most scientific approach to candy buying I’ve ever seen and some of the numbers in the equation seem like they might be a stretch, but if you try this out this Halloween season and it works. Let me know!
Now that you know how much candy to buy, Mars Wrigley and Shipt have also helped determine what candy to buy based on where you live. To help take the guessing game out of when and which candy to buy this year, Shipt uncovered the most popular Mars Wrigley treat by state to provide families with much-needed inspiration. The majority of states, 17 in total, are ‘hangry’ on Hallows’ Eve, preferring SNICKERS® over all other treats. Nine prefer an oldie but a goodie, M&Ms®, and perhaps the most unique state of all is Vermont, who prefer Life Savers®.
Check out the map below to see what Mars Wrigley candy is most popular in your state:
“With Halloween approaching quickly, Mars Wrigley is focused on continuing to demonstrate innovative ways to deliver better moments and smiles to consumers,” said Tim LeBel, President of Sales for Mars Wrigley U.S, also historically known as Mars Wrigley’s Chief Halloween Officer. “Being able to partner with Shipt to help identify Americans’ candy needs and provide delivery by the hour for some of our most sought-after treats like SNICKERS, TWIX and M&Ms will help ensure Halloween goes off without a hitch.”
Using shopping data, Shipt found that Halloween day is the peak sales day for candy purchases, and with Shipt, it’s okay to be a last-minute shopper and still get the candy needed in as soon as one hour.
To make things even sweeter for candy lovers around the country, Shipt is offering customers who spend $25 to get $5 off instantly on Mars Wrigley candy from 10/19 through 10/31. For more information or to fulfill your Halloween candy needs this spooky season, visit www.Shipt.com.
