While the COVID-19 pandemic outlook is better this year compared to last, and the CDC recently gave trick-or-treating the greenlight, we can’t ignore that for some folks, the Halloween season will look and feel different once again this year. That’s why candy company Ferrara has partnered with CAMP to create “Ferrara’s Sweet & Scary Neighborhood,” an immersive digital experience for families.
Starting tomorrow, Friday, October 1, families can log onto Halloween.Camp.com and click on a different candy-themed “door” every day of the month to discover a new game designed to get families into the Halloween spirit. From a SweeTARTS® Memory Game to a NERDS Spot the Difference challenge, these fun activities give families a chance to win big prizes, including the ultimate candy haul – a year’s supply of Ferrara candy and cookie treats.
At CAMP’s physical locations in the New York area (5th Avenue, Brooklyn, Columbus Circle, and Hudson Yards), Dallas, and Norwalk, CT, families will have the opportunity to trick-or-treat in person. Every day in October, CAMP’s “Counselors” will greet guests with silly treat-themed riddles and challenges and will be rewarded with Ferarra treats.
“With families looking for new ways to enjoy Halloween this year, we’re thrilled to partner with Ferrara this season,” said Tiffany Markofsky, CAMP’s Chief Communications Officer. “CAMP helps families answer the question: ‘What Should We Do Today?’ and Ferrara’s brands are synonymous with Halloween, making them the perfect partner for our trick-or-treating experience while providing families with fun the entire month of October no matter where they are.”
