Knowing that this Halloween season is going to be different for a lot of folks, Ferrara, the company behind brands like SweeTARTS, Trolli, and Brach’s, has teamed with Sony Pictures Home Entertainment to give fans a unique new way to celebrate the Halloween season. This week Ferrara announced its first-ever augmented reality (AR) experience featuring characters and elements from the iconic Ghostbusters franchise.
Ferrara collaborated with Sony Pictures, home of the Ghostbusters franchise, to develop “Haunted Candy Hunt,” a ghost-hunting AR game. Players can use their cell phones to log onto https://www.ghosthuntntrap.com and troll around their living rooms, kitchens and backyards in search for the famed ghost Slimer from the classic Ghostbusters films, as well as a new character created exclusively for the game, Sweeter the Ferrara Candy Ghost. Users can capture the ghosts virtually for the chance to win fun prizes each week – including the Hasbro™ Ghostbusters Plasma Series and Kenner Series newly-released action figures – as well as a grand prize of a Sony® Home Theater Package, including a 55″ Sony 55X900H TV, WS1 Immersive Wearable Speaker, Blu-ray player and PlayStation 4.
“While Halloween may look different this year, now more than ever consumers are seeking out new ways to enjoy Halloween traditions and celebrate the season,” said Mariah Havens, Senior Brand Manager of Seasonal Marketing. “This year, we’re thrilled to work with Sony Pictures and the iconic Ghostbusters franchise to offer a virtual spin on the classic neighborhood trick-or-treating experience. This augmented reality game allows fans to hunt for candy, ghosts and more!”
