The Ferrero 31 Days of Halloween campaign is back! The effort, which launched last year to help families celebrate an unusual Halloween season in the midst of a pandemic has returned and this year it’s also giving back to Children’s Miracle Network Hospitals®. Ferrero, the company known for Nutella® and Tic Tac®, created the Ferrero 31 Days of Halloween Countdown Calendar to help get families excited leading up to Halloween while raising money for children’s hospitals.
Folks who make a donation to Children’s Miracle Network Hospitals now through September 10, 2021, at FerreroHalloween.com will get a chance to win a limited-edition Ferrero 31 Days of Halloween Countdown Calendar. Five hundred Halloween boxes, each with 31 compartments featuring Ferrero Halloween favorites, including Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand®, Kinder Bueno®, Kinder Joy®, Tic Tac® and Nutella® &GO!, will be given away. Ferrero is kicking off the campaign with a $25,000 donation to the nonprofit.
“Halloween is a special time for kids and we know not all celebrations look the same. So, we are especially excited to partner with Children’s Miracle Network Hospitals to help us create surprises and spark joy for as many kids as possible this Halloween,” said Mark Wakefield, Senior Vice President Marketing, Nutella and Chocolate Snacks, Ferrero North America.
The Ferrero 31 Days of Halloween Countdown Calendars will also help Children’s Miracle Network Hospitals raise money through the charity’s Extra Life platform on Tabletop Appreciation Weekend, August 21-22 and on Child Health Day on October 4.
“We know when we fund children’s hospitals, we can change kids’ health and change the future,” said Teri Nestel, President and CEO of Children’s Miracle Network Hospitals. “Ferrero has been a great partner finding creative ways to engage our supporters and raise critical funds that help provide programs and services for local member hospitals.”
This program builds upon the $350,000 recently raised for Children’s Miracle Network Hospitals through the CRUNCH, Butterfinger and Baby Ruth “Raising the ‘Bar’ to Help Kids” campaign and the Final Fantasy streaming event for gamers that Butterfinger hosted with Extra Life.
Additionally, the Ferrero 31 Days of Halloween Pinterest Board will be returning this year to inspire consumers to celebrate Halloween every day of the month. The board will include 31 fun and spooky ideas to generate excitement, including Halloween recipes, DIY demonstrations and family activities, along with links on where to buy Halloween essentials.
Recent research from the National Confectioners Association (NCA) found that 82% of people plan to celebrate Halloween this year, including 93% of Millennial parents. Families can find fun, creative, and safe ideas for how to enjoy the 2021 Halloween season at AlwaysATreat.com/Halloween.
