Hostess fans will be able to start celebrating their fall and Halloween favorites from the brand as new and returning fan-favorite snacks begin hitting store shelves this month. Hostess will bring back five delectable fall-inspired treats and introduce a new festive Halloween variety of the brand’s classic sweet baked snacks.
“We are excited to bring back our fan-favorite fall treats and for families to try our new FrankenCakes,” said Christopher Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. “This lineup taps into the seasonal flavors that our consumers love and pair perfectly with trick-or-treating and all other fun fall adventures.”
The returning snacks for autumn include:
- Hostess Pumpkin Spice Twinkies: Pumpkin spice-flavored crème filling paired with fluffy cake captures the spirit of the season.
- Hostess Iced Pumpkin CupCakes: Iced pumpkin-flavored cake with signature crème filling makes for the perfect snack.
- Hostess Maple Glazed Donettes: The light, bite-sized cake donuts covered with a sweet maple glazed-flavored coating offer a delightful fall twist to the classic Donettes.
Each fall snack is available in a multipack, with Hostess Iced Pumpkin CupCakes and Hostess Maple Glazed Donettes also available in single-serve packages.
The Halloween lineup includes:
- NEW Hostess FrankenCakes: Soft yellow cake and signature crème filling topped with green icing and The Original Squiggle makes for a spook-tacular treat.
- Hostess Spooky Twinkies: Fluffy chocolate cake and signature crème filling create a scary good treat.
- Hostess ScaryCakes: Soft chocolate cake with signature crème filling topped with orange icing, and The Original Squiggle offers a sweet seasonal snack.
The Halloween snacks come in multipack and new family-sized Trick-or-Treat Packs. Both package sizes include Halloween-themed individual wrapping, perfect for sharing during classroom celebrations and trick-or-treating festivities. Hostess Spooky Twinkies and Hostess ScaryCakes also come in single-serve packages.
The fall snacks will arrive in grocery retailers nationwide in August, while the Halloween snacks will roll out in September.
