Over the summer, Hot Topic debuted its “Halloween Forever” collection, but now, with the Halloween season upon us, the pop culture clothing retailer has tapped two of today’s hottest stars to help promote the collection.
“Cobra Kai” star Mary Mouser, who is also a former Hot Topic employee, and Ethan Cutkosky of “Shameless” headline the retailer’s newest collection, which features featuring looks inspired by classic horror favorites “The Texas Chainsaw Massacre,” “Halloween,” and more.
“I’m truly so excited to get to partner with Hot Topic for this campaign. If you open my closet on any given day, you’ll find it filled (to the brim and beyond) with band tees, ripped jeans, and black nail polish,” says Mouser. “This is the side of Mary that doesn’t always get seen through my work-life, but my Halloween-loving heart is the truest version of me – and Hot Topic has always been my go-to supplier for all things spooky-cute. My love for HT was especially obvious when I spent most of my paycheck buying more merch as soon as I clocked out, because – yes, working at Hot Topic was actually my other job right before booking Cobra Kai.”
You can check out the two rocking some of the new styles in this behind-the-scenes video of their recent “Halloween Forever” photo shoot.
Some of the spooky styles featured in the video include:
- The Texas Chainsaw Massacre Tarot Card T-Shirt
- Rob Zombie I’m Your Boogieman T-Shirt
- Orange & Black Stripe Twofer Hoodie
- Black Velvet Cuffs & Collar Long-Sleeve Dress
“I just absolutely love Halloween, there is no other time of year or holiday I feel more alive than during Halloween time,” says Cutkosky. “I’ve always been fascinated with horror movies and paranormal. So when Hot Topic reached out and wanted to shoot for Halloween, I was through the roof!”
You can check out the complete “Halloween Forever” collection now on HotTopic.com.
