Mars has announced it is bringing back M&M’s Halloween Rescue Squad to deliver free candy on Halloween. In a spooky sequel to last year, the brand is on a mission to rescue even more consumers from the scariest scenario possible: running out of candy on Halloween night.
“As an authority on Halloween, Mars continuously listens to our consumers, and we’re excited to inspire moments of everyday happiness all season long, and on Halloween night, with M&M’s Halloween Rescue Squad,” says Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America. “Whether you’re treating yourself with our M&M’s Milk Chocolate Pumpkin Pie or looking to impress trick-or-treaters with Mars Wrigley variety bags – Mars will make sure you, and your candy bowl, are covered this Halloween.”
In the inaugural Mars Tricks, Treats and Trends report conducted by Ipsos, Mars Wrigley found that 78% of consumers say they are most anxious about running out of candy, making it the No. 1 cause of Halloween anxiety. So, to rescue even more consumers from the haunting sight of an empty candy bowl this Halloween, M&M’s is debuting the first-ever M&M’s Halloween Rescue BOOths. The candy pop-ups will be placed in the areas that had the most “out of candy” calls to the M&M’s Rescue Squad last year — Philadelphia, PA and Westfield, NJ — ensuring the two cities are stocked with sweet-treat favorites, including M&M’s. From 5-8 p.m. ET in New Jersey and 6-8 p.m. ET in Pennsylvania on Halloween night, candy lovers can visit the M&M’s Halloween Rescue BOOths, phone in a request, and get an instant candy refill!
For ghosts and ghouls not in those markets, do not fear! M&M’s Rescue Squad, in partnership with instant commerce company Gopuff, is on call to restock the candy bowls of consumers across the county who dipped into their candy stash too early or underestimated the number of trick-or-treaters to show up at their door. Starting at 5 p.m. ET on October 31, consumers nationwide can visit MMS.com/Halloween-Rescue-Squad to call on the M&M’s Halloween Rescue Squad to deliver free Mars candy across the country to participating locations in about 30 minutes.
Visit MarsWrigleyHalloween.com to learn more about M&M’s Halloween Rescue Squad and BOOTHs and to see what other Mars brands are doing to celebrate Treat Season.
