Meta’s Messenger, Instagram, Horizon Worlds, and Creative Shop have teamed up with Universal Pictures to launch a new Messenger chat experience in celebration of the release of “Halloween Ends.” The new experience allows fans to build their own custom “Halloween” #KillerReels for a chance to meet Jamie Lee Curtis in the first-ever virtual meet ‘n greet in a custom-built Halloween Meta Horizon World.
In the #KillerReels experience, fans can choose between several spooky scenes they want to act out in a Reel – including showcasing your best scream, hyping up Laurie Strode, and a chance to tell Jamie Lee Curtis why you’re her biggest fan. Fans can then upload their scariest #KillerReel and post to Instagram or Facebook to enter for a chance to exclusively hang out in Meta Horizon Worlds with Jamie Lee Curtis.
Fans can access the #KillerReels experience on both Messenger and Instagram. To start, visit the @HalloweenMovie Facebook page and click ‘Send Message,’ or send a DM to @HalloweenMovie on Instagram. But you have to hurry; the #KillerReels contest ends this Friday, October 21.