Last year, Netflix and Jazwares collaborated on the Stranger Things x Squishmallows collaboration. Now, the two companies are collaborating on an all-new product collection inspired by the upcoming fifth and final season of “Stranger Things” and its animated series spinoff, which is currently in the works.
“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” said Judd Karofsky, Executive Vice President at Jazwares. “Knowing how influential and passionate the ‘Stranger Things’ fandom is, we’re ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.”
The new Jazares “Stranger Things” product collection includes:
- Figures: Bold, detailed, and fully articulated action figures in various styles, scales, and collectibility.
- Playsets and Environmental Sets: Dive into epic worlds crafted with precision and detail, perfect for every collection. Whether packed with features, accessories, vehicles, or figures, these playsets will authentically elevate “Stranger Things” play.
- Toy Vehicles: From show-inspired vehicles to daring BMX bicycles, these action-packed rides come in a variety of designs — some with features, some with figures, and some with extra accessories to amp up the adventure! Plus, radio-controlled options for a next-level experience.
- Plush: The line will include everything from feature-packed and co-branded plush of every size to iconic characters like the already-released Squishmallows x Stranger Things line.
- Costumes and Accessories: “Stranger Things” costumes are crafted for fans of all ages and are perfect for any occasion, from Halloween dress-up to everyday cosplay — even pets can join in with character and show-inspired costumes!
- Costumes and Dress-Up Toys: Step into the Upside Down with a variety of premium costumes and role-play toys — ready for fans to add their own dress-up twist.
- Pet Toys and Accessories: Style your pets with a curated selection of toys and gear. From wearables to interactive toys, licking mats, beds, and even walking essentials like leashes and collars.
The partnership marks the first global master licensing agreement for Netflix and the iconic “Stranger Things” franchise.
“‘Stranger Things’ has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80s nostalgia, music, food, fashion, and so much more,” said Josh Simon, Vice President of Consumer Products, Netflix. “Coming together with an innovative partner like Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”
“Stranger Things” returns this year with its highly anticipated fifth and final season and continues to deliver many ways for its global fandom to engage with the cultural phenomenon year-round, including: the Olivier-Award-winning stage play Stranger Things: The First Shadow, which is making its Broadway debut this March; a “Stranger Things” animated series; a collection of books; the touring Stranger Things Experience; and a global assortment of lifestyle products and brand collaborations. Additionally, fans around the world celebrate November 6 – the day Will Byers went missing – as ‘Stranger Things Day,’ a special day to share their love for the world of Stranger Things.
