Earlier this week, I shared that Netflix and Fever were opening Stranger Things: The Official Store in Los Angeles and New York City to celebrate Stranger Things Day. But that’s not all Netflix has up its sleeve for Stranger Things Day, which it’s been celebrating since 2018. On Friday, Netflix outlined a full day of events planned for the occasion.
Stranger Things Day is observed on November 6 to coincide with the disappearance of Will Byers in the Netflix Original Series “Stranger Things,” This year, Netflix is celebrating Stranger Things Day by rolling out the red carpet for “Stranger Things” fans. The streaming service will be teasing new footage and exclusive content on our social channels, hosting live fan experiences, and introducing limited-edition merchandise online and in brick and mortar stores around the world.
Here’s everything you need to know about Stranger Things Day 2021:
The celebration kicks off at midnight Pacific Time on the “Stranger Things” social media channels, with additional activities planned throughout the day.
- 7 AM PT: One word: California. Get ready for a tease of this final Season 4 location.
- 9 AM PT: Explore the world of Stranger Things like never before with the first official map of Hawkins, created by artist Kyle Lambert.
- 11AM PT: Get a sneak peek at the Stranger Things 4 episode titles.
- 1 PM PT: Take a tour of our first-ever Stranger Things pop-up stores opening in Los Angeles and New York City. More on how to visit these stores, including locations, below.
- 2 PM PT: It’s a “How We Stranger Things Day” spotlight. Get an inside look at how to celebrate the day from some of our amazing creators and collectors.
- 4 PM PT: From streetwear to stranger, watch the cast transform into their new looks for Stranger Things 4.
In addition to these timed events, the “Stranger Things” social channels will celebrate alongside fans by reposting fans and sharing iconic moments and lines from the series throughout the day.
On Facebook, fans will have access to a new suite of Stickers, AR Filters, and more released globally across the Facebook Messenger products.
On Canva, fans will have access to a series of “Stranger Things” inspired design templates that will allow fans to show their love of the series across social media. These new templates are optimized for all social media platforms (TikTok, Instagram, Twitter, Facebook, Snapchat), including video chat backgrounds such as Zoom and Google Hangouts, available on desktop, web, iOS, and Android across select markets for a limited time.
For those of you collectors wanting to get your hands on some new “Stranger Things” merch, Netflix also has plenty of new product drops planned for the event.
At Walmart, Target, Amazon, and other marquee retail outlets worldwide, including Foot Locker, Snipes, and Zalando, you’ll find a variety of brand new “Stranger Things” merchandise, including a Hawkins High apparel campaign from Champion and toys and collectibles from Bandai, Funko and much more.
On the official Netflix.shop, you’ll find a range of new “Stranger Things” products from a Chogrin collectible and apparel line to limited-edition “Stranger Things” General Mills cereal (which will also be available at the Stranger Things Store) and a special edition Elegorgon statuette from iam8bit.
Additional merchandise exclusive to Latina America, Europe, and Asia will also be released as part of the event.
To follow along with all of the Stranger Things Day happenings, be sure to follow the official “Stranger Things” social channels on Twitter, Instagram, and Facebook.
