On November 6, 1983, Will Byers went missing in Hawkins, Indiana. His disappearance is at the heart of what launched the global phenomenon that is “Stranger Things.” Since 2018, Netflix and fans around the globe have celebrated November 6 as ‘Stranger Things Day,’ a special day to share their love for the world of “Stranger Things.” On Friday, Netflix outlined their plans for Stranger Things Day 2023.
This year, Netflix is observing November 6 by looking back at the first four seasons, offering new teases on its social channels, unveiling limited edition merchandise online and in brick-and-mortar stores around the world, and more! Based on imagery shared by the streaming service, it looks as though the fun will kick off at 6 AM PT with a look at Hawkins, 1959, and the events before the world turned upside down. Then, Netflix will return to each season of the series, starting with season 1 at 7 AM, season 2 at 9 AM, season 3 at 11 AM, and season 4 at 1 PM.
Fans will also be able to snag exciting new exclusive “Stranger Things” merchandise at Walmart, Target, Amazon, H&M, Hot Topic, and other retailers. Releases include the “Stranger Things” Little People collector sets, the Transformers x Surfer Boy Pizza van action figure, and more. U.S. Walmart stores will reportedly have the largest assortment of “Stranger Things” products and new releases, so be sure to check out the Netflix Hub for all the latest releases.
On the official Netflix.shop, you’ll find a range of Stranger Things products, from Funko POP exclusives to Hellfire Club Tiki Mugs from Tiki Farms, and more. Among the releases is a Netflix exclusive Funko Pop! Comic Cover “The Piggyback” featuring a Funko Pop! of Eddie Munson shredding on his guitar in front of a “Stranger Things 4” inspired comic book cover. The release is inspired by one of the most iconic scenes of the Netflix series, where Munson performs Metallica’s “Master of Puppets” as a means of creating a distraction in the Upside Down.
For “Stranger Things” foodies, there are plenty of product tie-ins to help you celebrate this year’s Stranger Things Day. While the new Scoops Ahoy ice cream has been available in your local Walmart freezer since September, Scoops Ahoy ice cream trucks will be popping up in Atlanta, Houston, and Las Vegas from November 4 – 6, from approximately 10:00 AM to 7:00 PM local time each day. More information on where to find the trucks is available at Netflix’s Tudum.
Surfer Boy Pizza will also be making its return to Walmart and Giant Foods store freezers with four all-new flavors. Fans can try the new Cheese, BBQ Chicken, Surfer Special, and Spicy Combo alongside familiar favorites like Pepperoni, Multi-Meat, Supreme, and Argyle’s favorite, Pineapple Jalapeño.
While in the freezer section, keep an eye out for new limited edition “Stranger Things” Eggo Waffles in Homestyle, Buttermilk, Chocolatey Chip, and Blueberry flavors. Available at Walmart, Kroger, and Meijer stores, each flavor comes with collectible packaging designed after each season of “Stranger Things.”
Finally, fans can put the ‘fire’ in Hellfire Club with a new hot sauce line from Heatonist. The set of three new sauces is inspired by Surfer Boy Pizza, Benny’s Burgers, and the Hellfire Club. Fans of the show can purchase the limited-quantity set on heatonist.com, netflix.shop, and in the HEATONIST NYC stores starting November 6.
For the latest on Netflix’s Stranger Things Day plans and to follow along during the event, follow “Stranger Things” on X, Instagram, and Facebook.
