Nextdoor, the neighborhood network, launched its annual Treat Map to help neighbors get into the Halloween spirit and participate in their communities. Celebrating a milestone 10th anniversary, the Treat Map enables neighbors to easily add their home to an interactive, seasonal map to showcase how they will be celebrating this Halloween. For the first time ever, Nextdoor has partnered with Beggin’, Purina’s beloved dog treat brand, to create a bespoke map experience in the U.S. for pets and pet lovers alike.
“The Treat Map has surprised and delighted neighbors around the world for the last ten years, and we’re thrilled to add a new level of excitement for pet-loving neighbors in the U.S. through our partnership with Beggin’,” said Emma Mondolino, Head of Nextdoor Create. “The Treat Map gives neighbors a way to celebrate and interact with one another both online and offline. With more than 75% of Nextdoor neighbors being pet owners, it’s a natural and compelling evolution of the map to introduce a new, pet-friendly integration.”
Neighbors can pin their home on the Treat Map and can then explore the interactive local guide to find their favorite streets for treats and Halloween decor. For the first time, a unique pet-friendly pin will be available to neighbors in the U.S., ensuring pet owners or pet-welcoming neighbors can include their furry friends in the trick-or-treating fun.
The 10th anniversary Treat Map includes a suite of new features throughout October, including:
- Share if you are handing out dog treats: In addition to the traditional pins of handing out candy and decorating in ghoulish adornments, neighbors can share if they’ll be giving out dog treats for furry trick-or-treaters on Halloween night by selecting the Beggin’ pin on the map. Once your home is marked as a pet-friendly destination, get ready to see precious pets in costumes on your doorstep! This feature is only available to neighbors in the U.S.
- Explore the Treat Map in Nextdoor’s Discover: The Treat Map can now be found within Nextdoor’s Discover, offering a more visible experience on the main navigation in one of the features that neighbors use most.
- Add a description to share ghoulish details: When adding their home to the Treat Map, neighbors can include a description for the first time. Now, trick-or-treaters can plan their route around the homes with sought-after king-sized candy bars, or which haunted houses will attract the most fright seekers. Adding your home to the Treat Map will also create a post in the Nextdoor newsfeed to encourage more neighbors to participate in the Halloween festivities.
Neighbors love to include their pets in holiday celebrations, and incorporating their pets in Halloween festivities is becoming more of a norm. According to a recent Nextdoor poll of more than 36,000 neighbors in the U.S., nearly 25% of neighbors celebrate the season’s festivities with their furry friends by dressing up their pets in costume, nearly 14% bring their pets on their trick-or-treating route, and nearly 13% hand out pet-friendly treats for visiting animals.
The Treat Map will be available in the U.S. as well as a selection of Nextdoor’s international markets, including the United Kingdom, France, the Netherlands, Italy, Spain, Australia, and Canada. The global Treat Maps will launch throughout October and include pin selections based on local Halloween traditions. The pet-friendly pin by Beggin’ will be available in the U.S. through Halloween night.
With Nextdoor’s new Treat Map, Halloween can be a treat for adults, kids, and pets. Neighbors can find the Treat Map in the Discover section of the Nextdoor app, or by visiting nextdoor.com/halloween.
