Party City, the online party store with over 850 locations across the U.S. and Canada is sharing insight into some of this year’s Halloween trends in an effort to help families celebrate safely this Halloween. The initiative follows a recent Party City survey that found that 96 percent of parents plan to celebrate Halloween this year, but 70 percent of them are looking for alternatives to traditional trick-or-treating. The leading party goods retailer and Halloween destination hopes to inspire customers to make this Halloween uniquely their own – from décor and celebrations to costumes and accessories; this season screams: “You Boo You!”
Party City’s 2020 Top Halloween Trends
Devilish Decor
Party City reports decorating homes – both inside and out – most likely to increase in 2020, with safety and social distancing top of mind. This year will see a rise in Halloween home décor and party supplies to transform at-home or virtual family celebrations into a howling good time.
Neighborhood Parades
As many plan to host at-home celebrations (63 percent) and neighborhood parades and events (68 percent), look to spirited streets and driveway costume fashion runways for safe revelry this season. From drive-by trick-or-treating and spooky sidewalks-turned-catwalks, to socially distanced trunk-or-treat dates and dressed up cars, bicycles and wagons, neighborhood gatherings of all types are expected to summon some hocus pocus.
Booing or Ghosting
For those seeking ways to safely spread seasonal fun, more than half of respondents plan to drop Halloween goodie bags at doorsteps as a contact-free way to surprise friends and loved ones – in costumes, of course.
Party City experts also analyzed pop culture, movie, and fashion trends to uncover what they believe are the 10 most popular costumes for 2020. While gamer-themed costumes trend as a result of quarantine screen time and everyday heroes earn their turn in the spotlight, Wonder Woman battles to join the top five ahead of the (potential) Wonder Woman 1984 movie release this fall.
- Slasher-themed (Mike Myers, Chucky, Pennywise)
- Gamer-themed (Hyperspace, Halo, Fortnite, and Super Mario)
- Everyday heroes (doctors, nurses, firefighters, and police officers)
- Disney’s Frozen characters
- Tiger King-inspired
- Wonder Woman characters
- Birds of Prey characters
- Skeletons
- Day of the Dead (zombies, vampires, and other classics)
- Election-inspired
Halloween has never been the holiday for being “traditional,” and this year is no exception. With the most variety on all the hottest costumes, zillions of costume combinations, new in-store and online inspiration for mixing and matching, and online tutorials to customize any look, and new lowered prices, Party City is a one-stop-shop for everything Halloween.
For all of the finishing touches on costumes, make-up, and home decorating, Party City will also host “How to Mix It, Match It” virtual workshops via Facebook and Instagram Live.
For more bewitching inspiration, visit PartyCity.com, and follow and engage with #PartyCity and #YouBooYou, on Facebook, and @partycity on Instagram and Pinterest.
