Olay will run its first-ever Super Bowl ad during the big game on February 3, but instead of going with the typical beauty commercial tropes, the P&G-owned skin care brand is hoping horror will help sell its products and they’ve tapped genre veteran Sarah Michelle Gellar to help.
Gellar, probably best known for her role as Buffy from “Buffy the Vampire Slayer” and the star of 90’s horror films I Know What You Did Last Summer, Scream 2, and The Grudge will star in an ad titled “Killer Skin.” Olay has release a teaser of the ad ahead of its release, giving us a glimpse of the masked intruder and the horror themes the ad will feature.
Gellar seems to feel the spot will create quite the buzz. The Buffy star told AdWeek, “All you ever want to do in your life as an actor is have these moments that people remember. When I read this, I thought, ‘Oh my god, this is going to be the kind of commercial that people remember and talk about the next day.’”
The 30 second ad will run during the first quarter of Super Bowl LIII.
UPDATE: Olay has now released a full trailer for the ad, which you can see below.
