Following a record-setting 2017, ScareLA, the Los Angeles Summer Halloween Convention is gearing up for its 6th install on August 25 & 26 at the LA Convention Center. Today, the convention announced an all-new creative direction focused on themed entertainment, with a pop-up theme park under the title “Descend Into Darkness,” which all takes place with the lights off.
The new format, which is the first of its kind, will allow guests to explore the show floor in a low lit environment immersing them into the night of Halloween as soon as they enter the convention. The idea sounds like it expands on the concept of last year’s Scarywood activation, which was meant to make guests feel as if they were immersed in a small town on Halloween night.
Established in 2012, ScareLA was the first fan convention dedicated to the Halloween season. The show has become known for its signature immersive and interactive format bringing together fans and famous from around the world to celebrate Halloween in the summer. This year ScareLA’s Founder and Executive Producer, Lora Ivanova, is taking her vision even further in a groundbreaking move to intensify the show’s experiential trademark.
“At ScareLA, we pride ourselves on truly pushing the boundaries of what a convention can and should be,“ said Ivanova. “After quickly becoming the largest event of its kind, we are now setting our sights on a new goal – delivering the ultimate scare fan experience. What better way to do that than by truly embracing what Halloween is all about – complete immersion, engagement and dark fun! We cannot wait to welcome fans to our new summer Halloween pop-up theme park, it truly will be an experience unlike any other.”
As ScareLA prepares to celebrate its sixth anniversary, it promises to do so with thrills and chills for all ages – from full-size haunts, experiences and rides to original activations, panels and attendance from leaders in the haunt and horror world.
Situated in the heart of the entertainment capital of the world, ScareLA spotlights the rich Southern California scare industry and community, from its iconic seasonal theme park events, to haunted attractions, home haunts, theater, film, escape rooms, AR, VR, interactive experiences and much more.
For more information visit www.scarela.com or follow ScareLA on social media at Facebook, Twitter and Instagram.
