If you’re a fan of MTN DEW’s annual Halloween mystery flavored soda, Voo-Dew, you can show your dedication to the brand this Halloween by dressing up as the flavor mascot Voo-Dew Grim. The embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW, is one of four new MTN DEW-inspired costumes available from a new limited-edition collaboration between Spirit Halloween and MTN DEW.
The MTN DEW VOO-DEW GRIM Costume celebrates the beloved mascot and is inspired by his look and color scheme from the MTN DEW VOO-DEW 2022 packaging. The new costume will be available exclusively through SpiritHalloween.com starting on September 1, while supplies last and cost $89.99.
Looking for a more traditional DEW costume? Joining MTN DEW VOO-DEW GRIM are the:
• MTN DEW® Original Bottle Costume: An all-new take on classic MTN DEW flavor, the MTN DEW Original Bottle Costume features an inflatable bottle shape as bold as the flavor itself. Available for $49.99.
• MTN DEW® Baja Blast Can Costume: For fans who prefer a tropical twist, the MTN DEW Baja Blast Can Costume will quench your thirst. The three-dimensional can costume features the flavor’s vibrant packaging design for a look you’ll definitely want to take a sip of. Available for $49.99.
• MTN DEW® Code Red Can Costume: Fans looking to pour an exhilarating kick of cherry onto their Halloween plans will gravitate towards Spirit Halloween’s MTN DEW Code Red Can Costume. Available for $49.99.
“MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the U.S., and we are thrilled to team up with them to introduce the first-ever officially licensed MTN DEW Halloween costumes,” said Kym Sarkos, Executive Vice President at Spirit Halloween. “Whether you’re dressing up as one of your favorite DEW flavors or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season.”
The MTN DEW collaboration is the latest addition to Spirit Halloween’s menu of crave-worthy costumes, alongside the Halloween retailer’s selection of costumes, accessories, and decorations to amp up any Halloween event. Fans can also check out dewemporium.com from September 4 – October 31 for an immersive AR experience and unique prizing, including Spirit Halloween Rewards.
“DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavor drop,” said Pat O’Toole, Chief Marketing Officer, MTN DEW. “This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.
