On Sunday, during Super Bowl LVII, General Motors and Netflix teamed up for a new ad to promote electric vehicles (EVs), part of a partnership that will see more EVs featured in Netflix productions. The ad, which stars Will Ferrell found the actor in some of Netflix’s hottest shows and movies, including “Army of the Dead” and “Stranger Things.”
In 2021, GM launched the “Everybody In” campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement. Netflix is joining the move and will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”
As a result of the partnership, Netflix is supporting and educating creators, helping them to understand better how EVs can complement and enhance their stories. Over the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including “Love is Blind,” “Queer Eye,” and “Unstable,” which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup, and Cadillac LYRIQ respectively.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix Chief Marketing Officer Marian Lee. “From the TikTok dance trends inspired by ‘Wednesday’ to thoughtful discussions about climate change with ‘Don’t Look Up,’ we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”
In addition to Netflix’s commitment to increase the presence of EVs on screen, the company is also taking action to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest.
More information about Netflix and GM’s joint efforts is available at gm.com/netflix.
