Earlier this year, I shared that a new “Stranger Things” experience was coming to New York and San Francisco in 2022. This week Fever, the event discovery platform behind the event, and Netflix have announced the opening of Stranger Things: The Official Store in New York City and Los Angeles. The pop-up shops, located in New York City’s Times
Square and at The Americana at Brand in Los Angeles, will immerse fans in a world of supernatural mystery, enduring friendships, and 80s nostalgia in a one-of-a-kind celebration of the Stranger Things universe.
Opening on Opening on Stranger Things Day, November 6, 2021, this immersive shopping experience will feature realistic set recreations of the show’s most iconic locations and be filled with “Stranger Things” merch and plenty of photo ops and activities. For a limited time only, fans will be able to explore Stranger Things’ most iconic locations, get up close to a hidden Demogorgon in the Upside Down, take photos at Hawkins Middle’s Snowball Dance and in Joyce’s House, shop in the Starcourt Mall, avoid the Rift in the Russian Lab, play games at the Palace Arcade and take home exclusive merchandise only available at the pop up.
The event will be home to exclusive merchandise and memorabilia, such as “Elegorgon,” a collaboration between Netflix and iam8bit in the form of a vinyl masterpiece by Ecuadorian artist Chogrin that asks, “What would a half
Eggo-eatin’ tween, half teethy demogorgon look like?” Fans will also have the chance to purchase General Mills Stranger Things Cereal, packaged in original boxes from the ’80s but set in the world of Stranger Things. The back of every box will feature a pull-out panel with interactive elements. A wide variety of collectible Bandai Stranger Things Hawkins Action Figures, including a 16-inch Demogorgon figure with interchangeable heads, will also be on sale, as will an assortment of specialized merch exclusive to the store featuring Palace Arcade, Hawkins High, and more. You will also get a chance to personalize your own creations at the customizable apparel stations.
“We are always looking for new and innovative ways to let Stranger Things fans see themselves more in the show they love,” says Greg Lombardo, Head of Experiences at Netflix. “This first-ever Stranger Things store sends them right into the heart of Hawkins, in a truly immersive retail experience, totally stoked with 80’s vibes and the chance to take home a piece of their favorite show with unique merchandise that isn’t available anywhere else. But be warned, you never know when things will turn Upside Down.”
The Stranger Things Store in Los Angeles is located at The Americana at Brand (889 Americana Way, Glendale, CA 91210) and will be open Monday through Thursday 10 am – 9 pm, Friday and Saturday from 10 am – 10 pm, and Sunday from 11 am – 9 pm. The New York City Location is located on the northwest corner of 42nd St. and 7th Ave. and will be open Monday through Sunday from 10 am – 10 pm. Both locations open on November 6 and remain open through December 5.
Tickets are complimentary but limited. While walk-ins are welcome, guaranteed entry is preferred and available by reserving tickets at strangerthings-store.com which includes an exclusive gift.
*This story has been updated to include additional information around the merchandise, locations featured from the show, and a quote from Netflix’s Greg Lombardo as featured in an official press release, along with additional event images.
