The 2020 Halloween season has been full of firsts, but I never thought it would bring with it the first-ever horror movie made specifically for cats.
Temptations, the popular cat treats brand, will premiere Scaredy Cat, a horror movie made for cats. The terrifying tale, which goes live Friday, October 16 at 6:30 PM ET on YouTube and Amazon Fire TV, follows a lone kitty through a spooky haunted house. As a storm rages outside, a mysterious ball of yarn leads the cat from room to room, with fear lurking around every corner. The story culminates in the kitchen with the biggest fright of all – a cucumber.
“If you’re a cat lover, there’s a good chance you’ve gone down the rabbit hole of internet videos of cats jumping in fear at the sight of a cucumber,” said Craig Neely, Vice President of Marketing at Mars Petcare. “Those very entertaining clips were the inspiration behind ‘Scaredy Cat.’ We expanded on that insight and turned cats’ fear of these seemingly ordinary vegetables into a tongue-in-cheek horror movie for cats and their owners to enjoy together during the Halloween season.”
Along with creative agency adam&eveDDB, the brand worked with the Waltham Petcare Science Institute to enhance the movie with specific sound frequencies that would capture cats’ attention. The result is a short film truly designed for cats – and it seems to have done the trick. In advance of Friday night’s premiere, the film was shared with some notable felines who unanimously gave it “two paws up.”
Tune in to the film on Amazon Fire TV streaming devices by clicking on the “Scaredy Cat” banner or saying “Alexa, find ‘Scaredy Cat’ on YouTube” with your Alexa Voice Remote or hands-free with a paired Echo device or Fire TV Cube.
For more information on “Scaredy Cat,” follow the @temptationscats Instagram channel or visit TemptationsTreats.com.
