Today, AMC Networks and Complex Networks announced a content partnership that combines AMC Networks’ popular programming with the Complex Networks’ pop culture, food, and fashion programming pillars. Looking to “leverage the strength of food and fandoms,” the partnership will kick off with a focus specifically around The Walking Dead.
The first planned execution combines The Walking Dead Universe with online food publication First We Feast to create the original series, “Run The Dish.” Each episode of this unconventional cooking show will feature apocalypse-inspired dishes created by Complex Celebrity chefs and talent from The Walking Dead Universe.
“First We Feast has become the #1 brand in food entertainment; creating massive IP and extensions like Hot Ones, The Burger Show, Tacos con Todo, and many others,” said Edgar Hernandez, chief revenue officer of Complex Networks. “Partnering with another iconic franchise with a rabid fanbase like The Walking Dead made all the sense when looking for our next strategic partnership. Together, we’ll create new content experiences that enable brand partners to go deep with our IP and fandoms.”
The collaboration comes as AMC looks to diversify it’s advertising opportunities in an evolving media landscape.
“We have original programming franchises that break through in popular culture and are focal points of vibrant and active fan communities,” said Kim Granito, executive vice president of AMC Networks’ Content Room and integrated marketing. “Through Complex Networks’ well-established culture pillars, we are able to extend our viewers’ relationships with these franchises in unexpected and highly-entertaining ways. This is a powerful combination for our advertising partners to tap into, and another point of quality and distinction The Content Room offers as we approach this year’s advertising upfront.”
Details on specific talent, recipes, or premiere date of “Run The Dish” have not yet been revealed.
