It’s hard to believe, but Scooby-Doo has been a part of popular culture for nearly 50 years now. Making his first appearance on September 13, 1969, with “Scooby-Doo Where Are You?” Over the last 50 years, he has had 14 different animated series’, including the all-new “Scooby-Doo and Guess Who?” and countless animated films. To celebrate his legacy, Warner Bros. will launch the “50 Days of Scooby” celebration, which kicks off on July 26 and will culminate on the beloved canine’s birthday on Friday, September 13.
The celebration will feature 50 days of content, giveaways, product, downloadable activities and many more surprises. In addition, fans will be treated to classic and new releases including the latest Scooby-Doo series “Scooby-Doo and Guess Who?” which recently premiered on Boomerang, Scooby-Doo! Return to Zombie Island, an all-new original film coming to Digital September 3 and DVD on October 1, and “Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion” from Home Entertainment, and original digital content with the launch of the One Minute Mysteries series. New Scooby-Doo inspired products, from food and games to apps, will also be revealed during the 50 days; as well as various partnerships within global themed entertainment, local family restaurants, interactive activations and retail experiences.
The 50 days of Scooby celebration will be centralized on a microsite housing a digital calendar that unlocks daily to reveal a slew of surprises fans can enjoy with their friends and family. Everyone can join in on the fun whether it’s downloading the Mystery Machine coloring activity page; viewing an unboxing with Imaginext’s Scooby-Doo Viking Ship; participating in a Capstone giveaway to win a free book from Scooby-Doo Mysteries; or watching “One Minute Mysteries,” snackable clips that adapt fan-favorite episodes from the past 50 years. In addition to Capstone, other partners participating in the 50 day celebration include USAopoly, Random House, Cakes.com, BoxLunch and Kelloggs.
The 50 Day countdown leads into Scooby’s 50th birthday on September 13 with a birthday bash filled with a day of adventure and mystery-solving fun on the WB Studio Lot. During the week leading up to the big birthday, a comprehensive party pack will be available on the calendar so kids and families can celebrate Scooby’s birthday at home including custom party invites, Scooby-approved munchies recipes, Mystery Gang and Monster masks, Scooby-Doo Bingo, coloring pages, and a DIY popcorn box—complete with a special screening of your favorite Scooby episodes or movie.
To celebrate all things Scooby-Doo, or for more information visit the 50 Days of Scooby website at www.scoobydoo.com/50daysofscooby when the countdown officially launches on July 26, 2019.
